Campaigns

The new manroland advertising campaign is a clear example of the major milestone achieved by manroland with the launch of a new corporate identity. In future, our company will be conducting its worldwide business under the name manroland AG and, in Great Britain, as manroland Great Britain Ltd. The new manroland identity can be clearly recognized in the latest advertising campaign as it comprises of a new layout, a new font and new colours.

The main intention is to modernise a brand that has incredible tradition and history in the printing industry while ensuring that the high level of identification is retained in full both with our employees and our customers. The new logo and branding was launched at this year’s drupa where printing professionals witnessed our official unveiling.

In the course of the second half of this year, the new name and manroland brand will be communicated worldwide over all media. We’ve retained our trademark ‘WE ARE PRINT®’ and this and our new identity combine to embody reliability, innovation, inspiration, and determination as expressions of our desire to stand by you today and in the future as a high-performance business partner.

Our new brand values not only demonstrate our core values as a company but are also a representation of our new, fresh and modernized look. We want to be reliable and groundbreaking, but also incorporate new experiences we have learned during the short time we have been independent. We want to be determined and inspirational. These are values that will characterize our dealings in the future and embody our increased corporate latitude: Our brand core experience: manroland, the high-performance business partner. The latest photography campaign clearly embodies these very important values.